Define the critical journey
Write where the visitor starts, what they try to do, and the successful end state.
Small sites · one critical journey · release-day focus
Run these checks from a clean browser session. Record the exact URL, viewport, and evidence for anything that fails. Use only systems and data you are authorized to test.
Write where the visitor starts, what they try to do, and the successful end state.
Use a private window or a clean test profile so cached state does not hide a first-visit failure.
Check the destination, page state, browser Back behavior, and any error or loading state.
Try empty, invalid, corrected, and successful states with controlled test data.
At about 390 px, look for horizontal scrolling, clipping, overlaps, and actions below the viewport.
Confirm layout changes do not hide navigation, break media, or separate labels from controls.
Tab through the page, activate controls, close overlays, and confirm focus always remains visible.
Check form labels, repeated button names, link text, image alternatives, and heading order.
Price, scope, turnaround, dates, and calls to action should agree across the page.
Look for personal emails, tokens, staging domains, placeholders, TODOs, and obsolete offers.
After a fix, repeat the same path and check nearby behavior for regressions.
Choose Go, Conditional Go, or No-Go and list every unresolved high-impact issue and owner.
Need evidence and a handoff?
Up to five public pages, one important journey, three viewport widths, and a prioritized report.